Who am I?

I'm an entrepreneur at heart, and I work from one simple belief: nothing is impossible, there's always a solution. That conviction shapes the way I work, starting with how I prepare every shoot — because careful preparation is already 75% of a project's success. Before I ever pick up a camera, I take the time to understand who each client is and what they're aiming for, so we can build a strategic plan tailored to them.

Before Maison Riché, I spent several years in the restaurant industry, notably at the Royal Vendôme in Paris, where I quickly rose to manager. My ambition was always to make a living from my actual field of expertise, but the demands of bistronomic dining and a palace-level clientele taught me an enormous amount — client satisfaction and experience became a real engine for me, pushing me to keep raising my own bar. Once I'd financed my film school training in Paris myself, it was time to go back to doing what I love.

What drives me today is composing a complete piece of work: colour, framing, music, ambient sound, rhythm — every element considered specifically for the project at hand. I've always been drawn to luxury — quality, rarity, refinement — and I love learning, feeding my vision through exchanges with others and the different perspectives everyone brings.